COCA COLA ENTERPRISES
MARKETING TEAM
PUBLIC SPEAKING and SPEAKER SUPPORT
Company conference, London Excel
Marketing team presented new consumer behaviour technology
GOALS
- To present with confidence and verve to global executive team including UK CEO & global CEO
- To convey message about revolutionary new technology with clarity and “wow factor”
- To present convincingly to large audiences
ACTIONS
- Provided constant, ongoing rehearsal over 3 days
- Structured the script to allow speakers flexibility for natural pauses, spontaneous humour, audience interaction, audience questions
- Provided tuition in stagecraft: physicality on stage & working with microphones floor marks, sound cues, light cues
- Introduced use of actors playing characters within presentation
- Ongoing performance feedback and specific notes eg. attention to vocal delivery; pace, intonation, gesture, posture
OUTCOME
- Greater confidence in using stage space, dealing with audience and working to cues
- Honed ability to “improvise” when technical problems were encountered
- Created short, punchy presentation which worked perfectly with new technology that was unveiled
- Use of actors added to theatricality – audience were entertained whilst taking away the core message
- Extremely positive feedback from global executive leadership
QUOTE FROM CLIENT
“Sartaj provided a high quality service at very short notice for a major conference, he was a pleasure to work with and I would recommend him wholeheartedly” – Peter Chapman, Head of Shopper Marketing, CCE
FOLLOW UP
Presentation was key in influencing global executive team to develop new pioneering consumer behaviour technology which was thereafter installed at CCE UK headquarters