The elevator pitch strikes many of us as fairly hackneyed and cliched these days. Perhaps we still find it too salesy and pushy as a speculative approach to a potential investor or client who we’ve just bumped into and best left to Americans who generally don’t have the same fear. They, when compared to us Brits at least, can happily steam ahead with their elevator pitch whenever they want. Or so it seems.
There are various approaches to making a favourable impression within just a couple of minutes and that after all is the best you can hope for in a short space of time. So perhaps that should direct your thinking with respect to an elevator pitch.
3 Approaches to the Elevator Pitch
Some choose to give a mini, condensed presentation complete with introduction, middle and ending all within two minutes. A lot for the listener to take on board, can feel stilted and really what are the chances of them remembering all the information that you tried so keenly to cram in.
Others go straight to the heart of the issue knowing that time is pressing in the perfect elevator pitch. This has the advantage of stripping away that which is largely unnecessary given the context but unless very careful in the initial approach, you could come across as overly direct and robust.
Possibly a more effective approach is to establish a two way conversation. After all, dialogue succeeds where monologue fails. This approach favours beginning a natural conversation where you introduce yourself and give just the headline of your idea, project, whatever and then ask an open question and use whatever time there is, regardless of how little, to listen. Remember that it doesn’t need to be over the top flashy or a dramatic performance. Read your audience in the moment – how are they feeling right now? Tired or energised? Adapt your energy to match them and you’ll have a much better chance of being remembered for the right reasons.
Dialogue Succeeds where Monologue Fails…
Do this all in an unhurried manner. In other words aim to have the most effective beginning to a fuller conversation. Far easier for you to do and much better for the recipient. This way, if your idea or pitch was truly of interest, you’ll leave them wanting to know more – which is exactly what you want.
Sartaj Garewal is the founder of Dynamic Presenting – a creative, leadership development consultancy, adapting theatre training to create leadership programs for business.
Dynamic Presenting – Enabling Powerful CommunicationTags: Communication Skills Training, Elevator Pitch, Executive Education, Leadership Development, management training, Presentation Skills Training, Presentation Training