Posts Tagged ‘Keynote Speech’

Storytelling tips

Storytelling Tips: Learn to Tell Your Story…
Posted on 27th July 2017 in Keynote Speeches, Public Speaking, Theatre & Drama

Storytelling is one of the the oldest and most alluring forms of communication. Human stories, engage emotionally as opposed to offering flat, technical, esoteric text or speech which most people will struggle to relate to. We identify with characters, scenarios and emotional responses. Journeys or adventures in other words.

All drama, stories and journeys require characters meeting challenges. Sometimes they overcome these obstacles, sometimes they don’t. What is intriguing and alluring for us – and why we love to watch films, TV drama and theatre – is how characters overcome their obstacles. Many different strategies may be used. The “How” is of more intrigue than the “What” much of the time.

Tips for Effective Storytelling

  1. Have a central or key message. Sum up what it is you want the world to think or do differently as a result of hearing your story. Just like a presentation or keynote speech there has to be a point to your story.

2. Be distinct. There are only so many different storylines out there. Some within drama and theatre assert there are only six or seven staple stories whatsoever. Yet the plethora of films on offer, for example, would have us believe that there are many more storylines. The lesson is to be purposefully as distinct as possible in the way you tell that story. There are filmmakers and artists who, even with the backdrop of

3. Be bold. Don’t be a lame facsimile of what has been done many times already or of what happens to be flavour of the month. Storytelling works best when someone takes a risk. Don’t be afraid to shock your audience..!

4. Be succinct. Hemingway’s classic six word mastery of storytelling manages to conjure characters, challenges and context that reside only in our imaginations. “For sale. Baby Shoes. Never Used.” Just like the very best advertising copy.

5. Be curious. Don’t set out to re-hash whatever others are doing. Instead follow your innate curiosity. What is it that occupies your thinking at the moment? How does that relate to your business objectives? Is your thinking congruent with those objectives?

6. Be aware that great storytelling evokes images, sounds, memories and emotions in the audience. And people tend to buy based on emotion, not cold, hard logic.

7. Do portray a problem-solution through your storytelling. Remember we watch drama to see how characters deal with situations and how they try to reach their objective. Think of your business as such a character within a landscape of narratives.

Storytelling is a Transferable Skill

Storytelling can work wonders for keynote speeches, presentations, pitches… It can be the difference between merely turning up and going through dull slides and being remembered because you had a story.

“Drama is like a dream. It is not real. But it is really felt.”

Sartaj Garewal is the founder of Dynamic Presenting – a creative, leadership development consultancy, adapting theatre training to create leadership programs for business.

Dynamic Presenting – Enabling Powerful Communication

public speaking fear

Public Speaking Fear – How to Beat it…
Posted on 26th August 2014 in Keynote Speeches, Presentation Skills Training, Public Speaking

Public speaking fear is also known as Glossophobia, a fear which so many people seem unable to cope with. Sheer terror is what many of us experience when faced with the prospect of any form of public speaking or a formal presentation in the workplace. Red face, red neck, sweaty hands, sweaty brow, trembling knees, tense shoulders, dry mouth, palpitations, short breath… The symptoms are pretty varied.

Fear of Failure

Many of our clients have been sick with worry days before a presentation or speech. The fear of failure – in this case often a fear of what others think – is a very common theme. Attaching this much importance to how others view us can be likened to the definition of ego in traditional Eastern mindsets – holding on to things as opposed to allowing everything to flow. Hold on tightly, let go lightly. It’s the latter part of that maxim we struggle with.

The great news for those who panic is that no planes will crash and nobody will come to harm as result of a mediocre speech or presentation. Nobody, to my knowledge, has ever died as a direct result of a poor quarter end financials presenation.

Also, nobody in your audience, be it a team brief or major keynote speech, wants you to fall flat on your face – everyone is supporting you and wants your speech or presentation to be brilliant – perhaps knowing this can strangely add more pressure to the prospect of a public speech for some people.

Vital to have a Key Message

The absolute, most important thing to have nailed down before opening your mouth is a key message. This equates to a need to communicate, a call to action, what you want your audience to think, feel, do differently as a result of your speech/presentation. It is the single most important component of your performance. In theory, you should be able to deliver an entire presentation with just one slide – your key message.

What is a key message? A short statement or question, using everday language that should be news to those hearing it. Deliver in person with the appropriate verve, passion, wit etc as befits your particular message and you’re well on your way to beating the onset of panic. At any fleeting moments of doubt or fretting about what others think, simply return to your message and all will work itself out.

Haven’t got a key message..? Then you haven’t got a speech or presentation that can ever work properly which makes it easier for nerves, panic and self-doubt to set in before and during the event and you really would be much better off emailing those boring slides…

Sartaj Garewal is the founder of Dynamic Presenting – a creative, leadership development consultancy, adapting theatre training to create leadership programs for business.

Dynamic Presenting – Enabling Powerful Communication